A good reputation is certainly an asset for any company, but to a public that has raised its expectations of business' responsibility to society, being good just isn't good enough. Businesses must now contend with a globalised public that is increasingly aware of business' obligations to society and expects a level of accountability that most companies cannot meet. Good companies must go beyond simply being good - they must have integrity, and a strategy aligned with it.

'When Good Companies Do Bad Things' explores the strategic relationship between know-how, integrity and integration, demonstrating how companies that fail to embrace the deeper meanings of these terms jeopardise their reputations and future prosperity. The authors present new approaches that demonstrate how it is possible to translate social value into business value